Branding
marketing
In conjuction with product photography, my graphic experience has allowed me to complete a successful business rebrand, and experiment with marketing visuals.
In 2021, my uncle commissioned me to create a rebranding scheme for the family law firm. After the death of my grandfather, SCHAD & SCHAD would be rebranded to SCHAD LAW, and the logo would adorn the side of the new location in hand-blown neon, a requirement by the local historical agency to mimic the visage of the prior Woolworth's sign. An additional requirement for the simple box logo would be a Pantone certified palette, ensuring print and textiles matched their digital counterparts.
